Amy McFarland’s involvement with New Yorkers For Children goes back to 2003, when she joined the Friends Committee and served as Co-Chair of the Program Committee. When she became Director of Development in 2006, she brought her extensive experience in marketing, public relations, and corporate partnerships to New Yorkers For Children (NYFC). Prior to her involvement with NYFC, Ms. McFarland was Director of Marketing and Communications for fashion designer Zac Posen, where she developed strategic co-branded partnerships and was responsible for all marketing, events and public relations initiatives.
In 2002, she formed SNAP Public Relations, a full-service communications and product placement firm serving high-profile clients such as TUMI, Zac Posen, Escada, New York City Opera, Lincoln Center for the Performing Arts, and American Ballet Theater. She conceptualized and directed strategically tiered campaigns and expanded client opportunities through advantageous partnerships. Ms. McFarland also founded Chopper Films in 2001, where she developed and produced commercials and videos for clients such as British Airways, MTV, TNN, New York Lottery, and Dylan’s Candy Bar. She was responsible for the financing, production, marketing, and distribution of documentaries such as “Haunted” and “Rolling Thunder.”
As an Account Supervisor and Producer at Ruder Finn Public Relations, Ms. McFarland worked with Schering Plough, Miss America 2000, and Veterans Aimed Towards Awareness (VATA) to create and implement events across the country educating veterans about their risk for hepatitis C (HCV) and encouraging testing. As a result of the campaign, nearly 70 million Americans were educated about HCV through stories appearing on major networks and in key print publications.
Ms. McFarland also has a notable background in advertising. During her tenure at DDB Worldwide, she served as both an Account Supervisor for the New York Lottery and a Producer in the commercial production department, where she worked on projects for Sephora, Ralph Lauren, Clean & Clear, Pfizer, and Dial. While at BBDO Advertising, she managed the creative process and TV production of Visa’s Super Bowl ’97 spots. At Saatchi & Saatchi Advertising, Ms. McFarland oversaw accounts for General Mills and Johnson & Johnson, creating and producing award-winning television and print campaigns for Cheerios, Kix, Trix, and Tylenol.
Amy McFarland graduated cum laude from Barnard College at Columbia University, where she earned a BA in Psychology and a minor in Sociology. Originally from Louisville, Kentucky, she moved to New York City to attend high school at the Professional Children’s School. She currently resides in Chelsea.